mountain tourism General

Tourism and Mountain Destinations

Tourism and Mountain Destinations: from the supply and demand toward a holistic approach

Tourism is a multidimensional and multifaceted activity interrelated with many different industries and aspects within a community. For this reason, tourism has traditionally been difficult to be defined. Habitually tourism is understood from the demand approach rather than supply. From the demand approach tourism is everything that tourists do at a particular destination. Thus, a mountain destination is a place where tourists go to fulfill their specific needs. Some authors have highlighted the bias that occurs when the definition does not include the vision of supply services. Thus, Leiper (1979: 400) defines the tourism industry as “all those firms, organizations, and facilities which are intended to serve the specific needs and wants of tourists”. From this approach the challenge is defining which firms, organizations and facilities are intended to serve residents or tourists. An instrumental approach to this dilemma is the classification of companies in two types according to Smith (1989):

  • Companies that would not be able to survive without tourism.
  • Companies that could survive without tourism although adjusting to a smaller size and activity.

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Effective mountain destination management

Increasing mountain destination competitiveness through effective management

The tourism phenomenon is a compilation of different services and products grouped by suppliers to attract and satisfy demand at a particular destination. This concept is essential to understand for any mountain destination ready to compete effectively in the global market. Hence, destination management is the integrated process through which a destination maintains control over. Read more “Effective mountain destination management”


Invitation to join ETC-UNWTO Webinar

Tourism Webinar: ETC & UNWTO Handbook on Marketing Transnational Tourism Themes and Routes

Join this tourism webinar that will take place on the 25th April 2018. Register here. 

This tourism webinar will shed light on the development, management, and promotion of transnational tourism themes and routes in Europe and worldwide, and will provide insights on how to better market and promote destinations through transnational thematic tourism experiences and products. Read more “Invitation to join ETC-UNWTO Webinar”


International Travel and Tourism Results for 2017

Increase in international travel and tourism

According to the preliminary results reported in the January issue of the UNWTO World Tourism Barometer and based on data reported by destinations around the world, it is estimated that international tourist arrivals (overnight visitors) worldwide increased 7% in 2017. This is well above the sustained and consistent trend of 4% or higher growth since 2010 and represents the strongest results in seven years. Read more “International Travel and Tourism Results for 2017”